Welcome to

The Brow and Beauty Collective!

Located at 622 Frederick St, Santa Cruz, CA 95062

~Onsite and street parking available~

Our Definition of "Glow"

Our Definition of 'Glow'

The three of us are dedicated to helping you reveal the natural radiance that shines from within and reflects on your skin.

It’s a sign of inner confidence, joy, and wellness, nurtured through carefully selected skincare treatments and intentional home routines and self-care.

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About Us

Unwind, Indulge, Emerge Refreshed.

The Brow and Beauty Collective is a heartfelt collaboration of passionate women dedicated to celebrating and enhancing YOUR natural beauty.

We believe everyone deserves to feel confident, radiant, and cared for. Our mission is to provide a warm, empowering space where you can indulge in top-quality services—from advanced skin care and relaxing massage to waxing, brow tinting, and brow lamination—that nurture both your outer glow and inner well-being.

Together, we are committed to creating a community where beauty is more than skin deep—it's a reflection of self-love, confidence, and the power of connection..

3 Wellness Providers

12+ Services

Your Brow and Beauty Collective Practitioners

We're excited to assist you on your wellness journey. Each of us independently operates our business under one roof to provide you with a one-stop shop of curated services and products.

To contact us and book an appointment, please call or click on the website link for the specific practioner below

Wendy Smith

Owner & Clinical Esthetician

Wen's Wax and Skin

(831) 222-2131

https://wenswaxandskin.com

Keri Kwalick

Owner & Clinical Esthetician

Frilly Face Skincare Studio

(831) 475-4315

https://frillyfaceskincare.com

Melissa Mikolitch

Owner & Certified Massage Therapist

(831) 588-2761

What We Offer

Brows

Brow shaping/waxing

Brow tinting

Brow lamination


Massage Therapies

Skin Care Treatments

Signature Facials

Advanced chemical peels

Acne treatments

Hydrodermabrasion

LED light therapy by Celluma 

Concern-focused facials

Waxing

Brazilian Wax

Bikini Wax

Other Waxing Services

From Our Community

Wendy is AMAZING! My mom has been going to her for a couple years now and has loved her! I started going about a 8 months ago and she is fantastic. Not only is she friendly and personable, but her work is top notch! She has helped me so much and continues to help me! Even when I left for college she still helped me with product recommendations and treatment! I highly recommend Wendy for any waxing or skin needs!

Jenny R.

I love Keri as my facialist. She has a way of transporting me to a peaceful and relaxed place whenever I have had a facial. She spends extra time and effort sorting out my personal skin needs, and my skin is always radiant when I leave. She is gentle and comforting too. So glad I know her!!

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Reno S.

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Lisa M.

Experience the Healing Power of Pampering

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